So Many Windows ...

New York has so so so many shops, each of them with their own window display, some good and some bad. Here are a few of the best and worst from the trip:

WORST:

There weren't many bad displays, but I was very disappointed at the lack of effort the Chanel window seemed to portray. I know Chanel is all about keeping it clean and simple, but it just looked boring, the outfits the models wore could have been better and the back drop was uninspiring. A big thumbs down for the Chanel visual merchandising team.

BEST:

For me Barneys definitely had the best display. I loved the different colours for each designer, and the clever use of lighting gave the displays it's own quirkiness. It draws it's audience in, so therefore must be a successful window.

Before I went I already knew Bergdorf Goodman would have an interesting window display from the research I'd done; it didnt disappoint! Although a lot more going on in these windows than in those of Barney's, I still think the use of lighting makes them successful. However they all followed a Christmas theme, so this is going to have to change pretty soon.

Louis Vuitton definitely won for wittyness. Although the display with the woman was quite 'normal', nothing out of the ordinary, the window displays next to this were anything but! In the next window was a series of glass jars, like the one above, all containing a different animal made up Louis Vuitton products. It was so random, but it was this that made it work so well. This frog was definitely my favourite! And then if you walked around the side of the building there was a window with a giant giraffe. Just what I expected to see! 

Lanvin had the best window in the Upper East Side. It was actually different from all the other ones which just seemed like a repeat of each other. Neon lights were also a repeating theme in window displays this season, but at least it actually made them stand out from all the others.



Finally Dolce and Gabbana's window was the most individual display that I saw. I liked how they had just scrapped the idea of mannequins altogether and instead had just layed the outfits on the floor. At first I was like wheres the window display and it's not until you look down that you notice it. This then makes you properly look at the clothing instead of just giving it a quick glance. I also liked how the floor to ceiling windows meant that you could see right into the shop, making it seem a lot more open.

I think the visual merchandisers of Britain could take a leaf out of the New York book!